Sterlina pop-up display featuring the Laugh Now Cry Later sky blue beanie and varsity jacket at a Chicago community event.

The Collection Story

Laugh Now Cry Later

Two faces, one truth.

Comedy and tragedy, the good days and the bad. A collection for everyone carrying a silent battle, and proof that emotional transparency is a strength.

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The Story

Life is full of contradictions. Some days you are on top of the world, and other days you are fighting silent battles nobody sees. Laugh Now Cry Later was built around that duality, the pressure to keep smiling while you are hurting inside, and a design that speaks to the silent struggles so many people carry without a word.

It is not about pretending. It is about acknowledging both sides of the story and pushing forward anyway. Laugh Now Cry Later started as a collective of artists coming together to support mental health awareness, and the comedy and tragedy faces carry the weight of living with bipolar disorder, the good days and the bad. The collection is a reminder that it is okay to not be okay, and that emotional transparency is a strength, not a weakness.

Sterlina founders and guests at the Laugh Now Cry Later charity pop-up in Chicago.

From the everyday tee that carries one person's silent battle to the varsity jacket worn by fellow artists who recognize that struggle in each other, every Laugh Now Cry Later piece wears the same message forward and honors the resilience it takes to keep going.

It is okay to not be okay. Emotional transparency is a strength, not a weakness.

What It Means

The symbolism woven into every Laugh Now Cry Later piece

01

Duality

Two faces, comedy and tragedy, worn together. The good days and the bad days share the same piece, because both are part of the story.

02

Bipolar Awareness

The smiling and crying masks carry the weight of living with bipolar disorder, a reminder of the silent battles so many people carry without a word.

03

Resilience

Acknowledging both sides and pushing forward anyway. The collection honors the strength it takes to keep going and to keep showing up.

The Pieces

Flagship streetwear from the collection

Laugh Now Cry Later Varsity Jacket
Flagship Piece

Laugh Now Cry Later Varsity Jacket

The flagship of the collection, worn by fellow artists who recognize that struggle in each other. Black wool body, sky blue vegan leather sleeves, red buttons, and an embroidered S on the chest. Every jacket includes a free NFT.

$435.00
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Laugh Now Cry Later Tee

Laugh Now Cry Later Tee

The everyday piece that carries one person's silent battle. Oversized cut in soft heavyweight cotton.

$55.00 Sold outShop
Laugh Now Cry Later Trucker Hat

Laugh Now Cry Later Trucker Hat

The message up top. A clean trucker silhouette that finishes any fit.

$35.00Shop
Laugh Now Cry Later Beanie

Laugh Now Cry Later Beanie

Cold-weather staple in the collection colorway, built for everyday wear.

$35.00Shop
Sterlina streetwear and artwork on display at a Chicago pop-up.

Community and Giving Back

Built by a community, for the community

Laugh Now Cry Later started as a collective of artists coming together around one idea, that mental health belongs in the open. That spirit still drives Sterlina today, through community events spanning art, jewelry, music, and clothing in the name of mental health awareness.

At a recent Chicago pop-up the full Sterlina range was on display alongside local artists and makers, raising money for NAMI Chicago, the local affiliate of the National Alliance on Mental Illness. A portion of every Laugh Now Cry Later purchase continues to support NAMI and its work.

When you wear Laugh Now Cry Later, you carry that message forward, and you help keep the conversation going for the people who need it most.

Wear the story

Limited runs, made in Chicago.

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